The AI Influencer: What to Know as a Content Creator 

The AI Influencer: What to Know as a Content Creator 

No matter the niche, every creator has the same problem of overcoming various algorithm’s to get their content to the masses. So how do AI-generated influencers fit into the content creation puzzle?

Considering some AI influencers are making $10,000 per month, figuring out an exact answer to this question may not matter. They’re here, they’re making money, and they’re not going anywhere. 

So what’s driving the AI influencer trend?

AI influencers first gained momentum as VTubers, real-life creators who present as avatars in live and video content. This tactic then spread to OnlyFans and adult entertainment, particularly in the form of chatbots.

Then, last month, a Spanish influencer agency made headlines when they admitted that they created Spain’s first AI model, ‘Aitana,’ to replace human influencers “whose egos and manic behaviour make them too difficult to work with”.

The financial component has a lot of weight, too – the iconic virtual influencer Lil Miquela charges roughly $12,600 per post, while her human counterparts can charge hundreds of thousands of dollars for the same content. 

And that Spanish AI model? On top of reaching up to $10k per month in paid ads, she just signed a lucrative contract as an ambassador for a sports supplement brand. 

Fuze’s Recommendation

Don’t worry – I’m not here to tell you all hope is lost for humans. Instead, I have two recommendations:

👉First, be a human that brands love working with. Don’t be the type of influencer that inspired the creation of Aitana. Be flexible, be kind, and be charming. 

👉Second, be strategic in how you present your prices. Remind marketers why your prices are worth it and how your human connection to your followers drives brand awareness. 

In Other News…

YouTuber Zach Nelson (@JerryRigEverything) is suing CASETiFY for allegedly stealing designs from Teardown, a co-creation by Dbrand and Nelson. The allegations are a solid reminder to protect your ideas, especially when working with brands!

TikTok is now encouraging creators to utilize its 30-minute video feature. The company even invited top creators to a private event last month where they shared that users who post videos longer than a minute grow their followers 5x faster than those who post short ones. If you’ve been thinking of getting into the long-form video game, this is your sign.

If you’ve got this far, thanks for your time :)

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Have a brilliant day, Conor