Will AI help or hinder the Creator Economy?

Every few years, a buzzy new technology comes along to stir the pot and dominate the narrative. But unlike 3D printing, crypto, or the metaverse, AI isn’t just niche or overhyped or theoretical – it’s very much here, and it’s very, very real.

It’s understandable why everyone’s scrambling to figure out if they should fight it or embrace it: even investment bank Goldman Sachs is predicting that 300 million jobs could disappear thanks to the technology.

Curious what this means to you as a Youtuber? Let’s take a look at both sides of the debate from a creator POV, specifically when it comes to scripts.

A Negative Outlook on AI:

AI will not take over the creative process just yet. Why am I so confident on this? Well, Casey Neistat put a bunch of AI tools to the test (ChatGPT & MidJourney) and allowed AI to control the creation process of his most recent upload. Take a look for yourself.

In saying that, the progress of AI in the past 4 months has been nothing but exponential and it's a cause for concern for some creators with terms being coined such as “AI Anxiety”.

Casey’s video may have eased a lot of creators AI anxiety but there is certainly room for it on Youtube.

A Positive Outlook on AI:

YouTuber Ali Abdaal used AI as a productivity tool to write his book club videos. Unlike Neistat, this approach to AI actually worked out!

Prompt writing takes some skill, so perhaps Ali Abdaal has a knack for it. In his case, AI actually empowered his content creation.

Youtube Growth Hacks Of The Week

Youtube Studio hacks to optimise your content and increase growth;

This week we’ve found some AI tools that we feel can help you scale as a content creator on Youtube;

Headliner, an AI video tool that aids creators in crafting captivating content for social channels. It automates customization with captions, animations, and music. Notably for YouTube, it offers auto aspect ratio adjustment and social media scheduling for cross-platform optimization."

WriteSonic, an AI writing assistant, empowers creators to swiftly produce top-notch written content. For YouTubers, it crafts content ideas, titles, descriptions, and complete articles or video scripts. The tool deploys advanced natural language processing to create audience-optimized content. Additionally, WriteSonic provides grammar checks, plagiarism detection, and content enhancement, ideal for refining written material, even extending blog posts to incorporate videos.

That's all for our second issue folks, apologies for ghosting for so long!! As always, feedback is welcome!!

If you would like to chat further, I'm putting aside time for one consulting call per week for creators / marketeers that are subscribed to this newsletter.

We'll speak for 30 minutes on a problem that you want to discuss and I'll follow up with valuable resources and an action plan to address the issue.

I specialise in the area of brand partnerships, creator monetisation & creator marketing strategy.

Have a brilliant day, Conor!